If you dream of sleeping surrounded by layers of soft, cool cushioning, consider upgrading to the Serta iComfort Blue Max Touch 3000 Elite Plush memory foam mattress. Ideal for side sleepers and anyone who craves sink-into-it softness each night, the Blue Max Touch 3000 Elite Plush is the softest model in Serta's luxurious iComfort mattress line. Maintaining a cool enough body temperature is crucial for quality rest, which is why Serta made temperature regulation a defining feature of the Serta Blue Max 3000. The Serta iComfort Blue Max 3000 comes equipped with Serta's most advanced temperature regulation system: TempActivâ„¢ Max Gel Memory Foam and TempActiv Touch Fabric Technology. Together, these cooling materials move heat away from the body throughout the night to keep you sleeping at a consistent, ideal temperature that encourages restful sleep. Additionally, Serta's Air Suspension Technology facilitates airflow and breathability, while multiple layers of highly conforming memory foam and support foam work together to provide the mix of cushioning, support, and spinal alignment your body needs for rejuvenating rest each night.